Case study · Saedy Wood

Saedy Wood's catalogue assistant answers from 857 decors, never quotes a price or stock, and hands customers to a branch on WhatsApp.

857 decors and 62 board products from 24 brands in one bilingual catalogue, and an assistant that answers from the catalogue only.

Timber and building materials · Jordan

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Catalogue assistant

Catalogue

Matches for “oak, kitchen cabinets”

  • Natural oak · D-114
  • Smoked oak · D-207
  • White oak · D-318
  • Walnut · D-402
  • Grey ash · D-515
  • Beech · D-610
Customer

Do you have an oak decor for kitchen cabinets?

Catalogue assistant
Yes, three oak decors in the catalogue suit cabinets. Here they are with their codes. For price and stock, a branch can help.

Continue with a branch on WhatsApp

Example screen, example data

In numbers

857
decors in the catalogue
Published in the catalogue
62
board products from 24 brands
Published in the catalogue
12
catalogues rebuilt for phones
Catalogue files on the site

Watch it work

Saedy Wood

Example
  1. Do you have an oak decor for kitchen cabinets?

  2. Searching the catalogue · 857 decorsCatalogue
  3. Catalogue assistant

    Yes, three oak decors suit cabinets: Natural oak, Smoked oak and White oak.

    D-114D-207D-318
  4. How much is the smoked oak?

  5. Catalogue assistant

    I don't give prices or stock. A branch can help you with both.

  6. Continue with a branch on WhatsApp

  7. A person at the branch

    Waiting for the branch

What the AI does
Where it stops for a person
What it logs

Where a person decides

  • Staff approve trade accounts and decide who can see prices.
  • When the assistant hands a customer over on WhatsApp, a person at the branch takes it from there.

The challenge

Saedy Wood sells timber, boards and decors from 24 brands across ten branches in Jordan. Its catalogues were heavy files that were hard to read on a phone, and customers had no quick way to find a decor or the right branch.

What we built

  • A bilingual site with 857 decors and 62 board products from 24 brands.
  • Twelve catalogues rebuilt to open quickly on a phone.
  • A phone catalogue, a room visualiser and a page for each of the ten branches.
  • An assistant that answers from the catalogue only, never quotes a price or stock, and hands the customer to a branch on WhatsApp.
  • A control panel for the team.
Next caseDallas Travel: Nour answers travellers on WhatsApp, day and night, with prices from the booking system.

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